"What determines what a company can do actually is less what an executive thinks ought to be done, but rather that decision right there makes determines what this happens, and that determines what this is.
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This is actually more powerful, and an executive decision, I think and it's interesting that these metrics we assume that that's the way it should be done but we never think about it just as a general rule.
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When we decide we're going to measure it this way, people, all of us, cheat and try to game the system so that the the metric goes up"
Trecho retirado de "Harvard Professor – Clayton Christensen The Process of Strategy Formulation and Implementation"
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