Para reflexão

"we humans, when thinking about risk, need to develop policies that take into consideration our inherent cognitive limitations.
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Most modern approaches to risk management start by analyzing the objective likelihood and consequences of risks faced by individuals or communities, then design measures that could mitigate these risks—and hope people choose to implement them.
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But since people often don’t adopt these measures, we argue, effective risk management has to proceed in the reverse order, starting with an understanding of why people may not choose to adopt risk-reduction measures and then designing approaches that work with, rather than against, our natural biases."

Trechos retirados de "Why You’re Not Prepared For Disasters (And What To Do About It)"