Batota e modelos de negócio

"it has been found that business models cannot be static.
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business models can be conceived as a set of relations and feedback loops between variables and their consequences, and recommend that strategic management should aim at developing these to create virtuous cycles, leading to an evolution of the business model.
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it has been argued that business models cannot be anticipated fully in advance and that they rather must be learned over time through experimentation. Such experimentation could lead to business model innovation through trial-and-error learning. In line with these findings, one capability we identify as critical for fuelling business model change is to identify, experiment with and exploit new business opportunities.
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business models can generate virtuous cycles e positive feedback loops that would strengthen parts of the model over time. They consider such virtuous cycles to be crucial elements in successful business model operation, and thereby suggest that different aspects of managing business models can reinforce their consequences. Similar to their conceptualization, we found in our study that the strategizing actions together with the critical capabilities worked as complementarities, meaning that in combination these elements fuel more sustained value creation through successful business model change over time.

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The role of strategic management is then to develop such virtuous cycles."

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Trechos retirados de "Dynamics of Business Models e Strategizing, Critical Capabilities and Activities for Sustained Value Creation" de Leona Achtenhagen, Leif Melin & Lucia Naldi, publicado por Long Range Planning (2013).