"Big box retailers are getting smaller. Some are being compelled to do so by the market: Circuit City and Sports Authority liquidated. Others are shutting down less-trafficked locations. And some are doing so by design. Literally.
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In an age of e-commerce and muted spending, Target, like many retailers across the U.S., is trying find a way to reverse declining foot traffic and revenue.
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While Target is taking some of the usual steps such as cutting prices and bringing in new executives, the company is notably doubling down on mini-Targets. The plan is for the upscale downscale retailer to continue to roll out small shops in college towns and urban centers, which feature what it calls “curated” products (read: a lot less shelf space means room for only stuff that appeals to millennials, such as dorm-room and apartment-sized home goods and fast fashion).
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As baby boomers and gen Xers get in the habit of making everyday purchases from a smartphone instead of wandering through the aisles of big box stores, and as younger consumers who have never known a time when a couple of clicks couldn’t get all manner of goods delivered to their doorstep in a matter of days, or even hours, enter the marketplace, it’s clear that traditional retailers will have to get creative."
BTW
o anúncio na rádio ao Continente-Modelo de Vizela só demonstra que que o re-naming, anos depois, foi um fracasso— Carlos P da Cruz (@ccz1) December 18, 2013
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