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Na altura interrogava-me como é que jovens recém-licenciados podiam ter uma mente tão fechada e tão derrotista. Que tipo de ensino superior teriam?
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Durante cerca de 10 anos fui professor convidado da Universidade Católica e assumia-me como um empirista dedicado a injectar optimismo entre os alunos, tentando alertá-los para o mundo de oportunidades que existe, se o virmos como tal.
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Voltem a recordar os novos-velhos e atentem nestes trechos:
"The world has changed.Como é possível esta diferença de mentalidades?
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entire markets are shifting and emerging out of the uncertainty and unpredictable nature of today’s network economy. Interestingly (and infuriatingly to some), many of the companies leading the charge – and the change – did not exist two decades ago. It’s not that these new players are just lucky or employ smarter, more capable people. So, how is it that they’ve found gold in some of the most unlikely places? In a word: design.
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Design is fundamentally about enhancing the way you look at the world. It’s a learnable, repeatable, disciplined process that anyone can use to create unique and qualifi ed value. Design is not about throwing away the processes and tools you have.
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Most of all, design is about creating the conditions by which businesses thrive, grow, and evolve in the face of uncertainty and change. As such, better businesses are ones that approach problems in a new, systematic way, focusing more on doing rather than on planning and prediction. Better businesses marry design and strategy to harness opportunity in order to drive growth and change in a world that is uncertain and unpredictable."
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E lembram-se da posição do estudante que queria fechar a profissão aos membros de uma ordem a criar?
"The good news is that you are already a designer, at least some of the time. Every time you intentionally develop strategy or make a decision based on insight, you are acting as a designer."
Trechos retirados de "Design a Better Business" de Patrick van der Pijl, Justin Lokitz, e Lisa Kay Solomon.
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