Um exemplo a seguir com atenção

Ao longo dos anos tenho usado o exemplo do jornalismo como um mau exemplo da reacção a uma disrupção clássica em que alguém vem servir os overserved. Recordar:

• Como não reagir a uma disrupção (Dezembro de 2012)
• Disrupção nas universidades? (Novembro de 2013)
• Sonho? Tomo a nuvem por Juno? Ou será o jornalismo do Estranhistão? (Novembro de 2013)
• Perceber a disrupção em curso (Abril de 2014)

O truque é concentrar a atenção nos underserved. Melhorar a qualidade e diferenciação do jornal/publicação, aumentar preço e confiar no efeito assimétrico na curva do isolucro:

Assim, considero muito interessante este exemplo "Prevention Magazine Will Become Ad-Free":

"going ad-free would reduce Prevention’s operating expenses by more than 50 percent. [Moi ici: Começa bem!]
...
“If we were going to continue with advertising, I could never see a future where we would be profitable.”
...
By going ad-free, Ms. Rodale said, Prevention will reduce its operating expenses by more than 50 percent. The savings will come in part because the magazine will no longer have to maintain a certain circulation level — a number very important to advertisers — which can result in magazines doing things like printing many copies of issues and offering steep discounts or giving them away free. Prevention has also cut its print sales staff.
...
Of course, Prevention, which has a circulation of about 1.5 million, will also be giving up print ad revenue of roughly $12 million a year. But as part of the new business model, it is doubling its subscription price, from $24 to $48. It has already increased the cost of a single copy by a dollar, to $4.99.
...
the new editor in chief, emphasized the editorial freedom that the magazine would have without ads. She said she planned to “bring in controversial stories” on topics such as medical errors, toxic cosmetics and the anti-aging industry."

Um exemplo a seguir com atenção. Será que fará reflectir alguém no meio jornalístico português?