Parte V - A via da experiência ou a via do volume?

Parte I, parte II, parte III e parte IV.

"Big box retail stores are losing relevance, while e-commerce and specialty stores grow in appeal. People no longer want — or need — to shop as anonymous customers in large stores with shelves stocked high in aisle after aisle. As a result, big box retail must shift its strategy — from competing on access and selection to staging big experiences and providing big discounts.
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The shrinking demand for big box retail can be seen in the numerous store and company closures across several categories over the last decade.
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These large-store format companies are losing share to Amazon and other e-commerce sellers and to specialty retailers. The former are able to offer a wider selection than even the largest brick-and-mortar store can and their digital tools make it easy to navigate an otherwise overwhelming number of choices with ease, speed, and precision.
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The appeal of the latter is an edited, or even curated, selection of goods targeted to specific customers who self-select into shopping at the store — and these smaller stores often provide superior, personalized service. Not all specialty stores are thriving, but as a whole, the specialty segment of retail is growing while most other sectors have been on the decline.
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Big boxes can shift from being places to stock and sell goods and become venues to stage immersive, memorable, share-worthy experiences. While specialty stores might create an intimate or personal experience, large stores are conducive to experiential retailing that is communal and physical.
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An alternate route for big box retailers is to offer big discounts, using well-honed supply chain and analytics capabilities to offer high-demand products at low margins — with the immediacy and interactivity that e-commerce players can’t. Volume and velocity are required to make this model work"

Estas coisas devem dar um nó na cabeça dos académicos sempre à procura da solução correcta. Não há solução correcta! Não é um puzzle! Cada empresa é um caso, cada caso tem de ter a sua própria solução.