"Growth without profit is perilous"

1. "Bad customers drive out good customers.
2. He who liveth by the discount, shall ye also perish by the discount.
3. All measurements are judgments in disguise.
4. Ideas are always and everywhere more important than their mere execution.
5. Prescription before diagnosis is malpractice (First Law of Medicine: Do No Harm).[Moi ici: Ao ler esta primeira lei da medicina lembrei-me logo dos catequistas/fragilistas que não praticam a via negativa]"

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[Moi ici: Segue-se um trecho em completo alinhamento com a mensagem deste blogue e com o nosso trabalho]1. Growth without profit is perilous..
We start with profitability, rather than revenue, because we are not interested in growth merely for the sake of growth - the ideology of the cancer cell. As many companies around the world have learned - some the hard way, such as the airlines, retailers, and automobile manufacturers - market share is not the open sesame to more profitability. We are interested in finding the right customer, at the right price, consistent with our purpose and values, even if that means frequently turning away customers.
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Adopting this belief means you need to become much more selective about whom you do business with; even though that marginal business may be “profitable” by conventional accounting standards. Very often the most important costs—and benefits, for that matter - do not ever show up on a profit-and-loss statement. There is such a thing as good and bad profits. Accepting customers who are not a good fit for your firm - either because of their personality or their unwillingness to appreciate your value - has many deleterious effects, such as negatively affecting team member morale, and committing fixed capacity to customers for whom you simply cannot create value. Growth without profit is perilous."

Trechos retirados de "Episode #97 - VeraSage Laws Part II"