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Os autores apresentam esta figura:
Para propor uma mudança de estratégia é preciso quebrar a sua legitimidade (organizational sensebreaking), o vazio criado é preenchido por uma nova narrativa de posibilidades (sensegiving):
"The use of organizational sensebreaking creates “toxic strategy” as it undermines strategies by attaching negative meaning to them. This undermines the possibility of reversing a change later. Sensebreaking residuals limit the possibility of reconciling past and present interpretations, as new strategies have to avoid being associated with previous ones that still carry negative meanings. Previous strategies become “no-go zones” where their future sensegiving is concerned. In contrast, sensegiving residuals cause ambiguity, as organization members have to reconcile multiple desirable strategies, past and present.Como não pensar no Syriza no poder antes e depois do OXI.
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Sensebreaking does not only inhibit a reversal through its residual effect. Sensebreaking is also a risk when used in the reversal itself. Recollections of positive sensegiving may be remarkably fresh in reversal cases. The use of sensebreaking to induce change reversal can contradict sensegiving residuals."
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Como não pensar nas cortinas de fumo lançadas (nacionalização do NB, por exemplo), para esconder o que está por trás destas coisas "Moody’s elogia aprovação do OE: “Elimina risco de eleições antecipadas”".
"Organizational sensebreaking resonates with the story of Hernán Cortés, a Spanish conquistador who burned his troop’s boats after landing in Mexico to prevent his men from staging a mutiny and escaping. Although his contemporary countrymen celebrated Cortés as a hero, his actions could also be characterized as a reckless gambit. Ethical considerations aside, the practitioner literature uses such stories to suggest that “sometimes we only move forward when there are no other options”"
ÚLTIMA HORA: Orçamento revisto. Moody’s elogia “inversão” do rumo do governo https://t.co/LLbgTWqqyE— Observador (@observadorpt) February 25, 2016
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