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"It's an evolving landscape that will almost certainly involve enhanced customization, increased speed to market, and greater automation and flexibility.
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This is the initial step in an overarching strategy that envisions the local manufacturing of products running alongside the more traditional mass production methods the company currently employs. The intention is to react to meet local needs, and respond quickly with market customization in locations all over the world.
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"We started looking into this quite a while ago and we’ve moved away from looking only at product innovation, which is traditionally the case in our industry. We’ve been trying to look more at innovation in experience as well, trying to start higher up the value stream."
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The company sees having local Speed Factories as being in addition to, rather than instead of, or intended to replace, their current manufacturing system.
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New facilities may concentrate on reacting to local market nuances initially, then later focus on customization and adaptation on an individual basis.
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Generally we’re going to be much faster reacting to consumer needs, whether it’s individual or market needs.""

Trechos retirados de "The Adidas "Speed Factory" Aims To Bring Local Customization To Manufacturing"