sexta-feira, agosto 28, 2015

Internet e o rendimento, número, diversidade e qualidade de artistas

É um artigo muito longo "The Creative Apocalypse That Wasn’t" mas vale a pena ler todo.
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Um artigo que apresenta números sobre  impacte da internet no rendimento, no número e na diversidade de artistas (músicos, actores, escritores).
"In 1999, the national economy supported 1.5 million jobs in that category; by 2014, the number had grown to nearly 1.8 million. This means the creative class modestly outperformed the rest of the economy, making up 1.2 percent of the job market in 2001 compared with 1.3 percent in 2014. Annual income for Group 27-0000 grew by 40 percent, slightly more than the O.E.S. average of 38 percent. From that macro viewpoint, it hardly seems as though the creative economy is in dust-bowl territory.
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From 2002 to 2012, the number of businesses that identify as or employ ‘‘independent artists, writers and performers’’ (which also includes some athletes) grew by almost 40 percent, while the total revenue generated by this group grew by 60 percent, far exceeding the rate of inflation.
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What do these data sets have to tell us about musicians in particular? According to the O.E.S., in 1999 there were nearly 53,000 Americans who considered their primary occupation to be that of a musician, a music director or a composer; in 2014, more than 60,000 people were employed writing, singing or playing music. That’s a rise of 15 percent, compared with overall job-­market growth during that period of about 6 percent. The number of self-­employed musicians grew at an even faster rate: There were 45 percent more independent musicians in 2014 than in 2001. (Self-­employed writers, by contrast, grew by 20 percent over that period.)
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Somehow the turbulence of the last 15 years seems to have created an economy in which more people than ever are writing and performing songs for a living.
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In the post-­Napster era, there seems to have been a swing back in a more egalitarian direction. According to one source, the top 100 tours of 2000 captured 90 percent of all revenue, while today the top 100 capture only 43 percent."
Não me vou alongar mais, porque o artigo está cheio de estatísticas sobre os escritores e actores de filmes e televisão, bem como sobre a sua qualidade.
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Mais outro exemplo que ilustra a facilidade com que o choradinho da SPA por cá, poderia ter sido desmentido se ps media fizessem o seu trabalho de investigar, de mediar e não de servir de megafone.
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Mão amiga que o faça chegar a JBX, à SPA só se for para os envergonhar.

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