"The freestanding retailer sells both discount brands like Maybelline and prestige department store lines such as Clinique, side by side, in an open-sell environment.
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It’s also creating a destination for all things beauty with in-store salons. Offering a service in addition to merchandise is just what retailers need to be doing these days: It’s about creating experiences for shoppers to woo them into stores in an era when they can buy most anything online."
Trechos retirados de "Why Ulta's Winning In Retail's Increasingly Crowded Beauty Sector"
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