"Ask how many boxes you can think inside"

"No One Can Think Outside the Box" pareceu-me um dos mais interessantes artigos que li nos últimos tempos:

"A box is a frame, a paradigm, a habit, a perspective, a silo, a self-imposed set of limits; a box is context and interpretation. We cannot think outside boxes. We can, though, choose our boxes. We can even switch from one box to another to another.
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Boxes get dangerous when they get obvious, like oft-told stories that harden into cultural truth. Letting a box rust shut is a blunder not of intention but of inattention.
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Boxes are invisible until we look for them. Let’s look.
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Almost no one questions whether those numbers are appropriate for the decision at hand. They silently adopt the supreme box of the corporate world: the financial accounting view of the company.
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I am not saying that a neat tabular arrangement of money over time is inherently right or wrong. I am saying that it is unwise not to notice what analytic framework you choose to answer a question.
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Whatever the company, the numbers and insights inside one box don’t include the numbers and insights from other boxes.
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don’t ask how you can think outside the box. Ask how many boxes you can think inside. Then, dive in. The revelations are fine."

E deu logo para fazer a ponte com os modelos mentais, as caixas, referidas em "Pensamentos sobre notícias do mundo empresarial"