domingo, maio 24, 2015

Recursos e posicionamento

Esta semana, no Twitter, citei Paula Jarzabkowski:
"strategizing oscillates, …, between some desired future and current activity, in which current activity helps to create the future, while anticipations of the future shape current activity."
Depois, ao reler "Strategy Is About Both Resources and Positioning" fiz logo a ponte com:
"Think about it. Attempting to stake out an advantaged position in a given market/industry/arena without thinking about the resources necessary to support the advantage is clearly a stupid idea. But equally stupid is to think that one can develop a valuable, rare, inimitable, and non-substitutable resource outside the context of a particular position in a particular market/industry/arena. No advantage I have ever seen is independent of a distinctive set of capabilities and no resource that I have ever seen is competitively valuable independent of context.
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It is unarguable that you need both. You need a where-to-play and a how-to-win. They have to be a matched pair. Strategy, at its heart, is about positioning and resources - together. The art of strategy is in toggling back and forth between the two to find a positioning that exploits resources to create an advantage that endures enough to justify the resource investment in the first place."

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