Esta semana, no Twitter, citei
Paula Jarzabkowski:
"strategizing oscillates, …, between some desired future and current activity, in which current activity helps to create the future, while anticipations of the future shape current activity."
Depois, ao reler "
Strategy Is About Both Resources and Positioning" fiz logo a ponte com:
"Think about it. Attempting to stake out an advantaged position in a given market/industry/arena without thinking about the resources necessary to support the advantage is clearly a stupid idea. But equally stupid is to think that one can develop a valuable, rare, inimitable, and non-substitutable resource outside the context of a particular position in a particular market/industry/arena. No advantage I have ever seen is independent of a distinctive set of capabilities and no resource that I have ever seen is competitively valuable independent of context.
.
It is unarguable that you need both. You need a where-to-play and a how-to-win. They have to be a matched pair. Strategy, at its heart, is about positioning and resources - together. The art of strategy is in toggling back and forth between the two to find a positioning that exploits resources to create an advantage that endures enough to justify the resource investment in the first place."
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