domingo, maio 03, 2015

"Don’t ever stand still"

"6. Don’t ever stand still
Having a good strategy means that you have arrived. Competitors move, customers’ needs and behaviours change, technology evolves. One crucial element to determine a future path for your company is to predict these evolutions and trends and incorporate this thinking into the strategy-building process. [Moi ici: Ou experimentar, fazer pequenas experiências, para ver o que resulta, o que se aprende, o que emerge] If you don’t, you can miss out on new value that is created in the industry or even left behind and get into trouble. Think about the smart phone and Nokia and you’ll understand."



Trecho retirado de "Strategy Execution - The definitive guide" de Strategy Jeroen De Flander

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