"Except where those cohorts are aging out of maintaining their spending. Think Sears.[Moi ici: Comércio tradicional versus centros comerciais]Trechos retirados de "All about that base?"
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Except where their needs have shifted and we are no longer their brand or store of choice. Think Barnes & Noble. [Moi ici: Jornais em papel]
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Except where a new disruptive model has come along and is doing things we can’t while gobbling up our core customers’ share of wallet. Think Warby Parker and LensCrafters. [Moi ici: Uber versus taxis]
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Except where we are not replenishing defectors or downward migrators with enough new profitable customers. Think JC Penney."[Moi ici: Companhias aéreas de bandeira vs low-cost]
domingo, abril 26, 2015
Profissionais do choradinho
Fomos habituados a ouvir os choradinhos, o jogo deixa de ser tentar ganhar novos clientes e, passa a ser, tentar obter receita administrativa de algum redistribuidor de impostos actuais ou futuros.
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http://www.economist.com/news/business/21650142-striking-number-innovative-companies-have-business-models-flout-law-shredding
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