Conversa mole é em todo o lado

Quando ouvimos aquela conversa mole dos CEO das empresas grandes cá em Portugal, somos levados a pensar que só por cá é que aqueles discursos de ocasião sobre estratégia são conversa da treta.
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Oh, wait!

"Most companies allocate the same resources to the same business units year after year. That makes it difficult to realize strategic goals and undermines performance."

E porquê?

"Why do so many companies undermine their strategic direction by allocating the same levels of resources to business units year after year? The reasons vary widely, from the very bad - companies operating on autopilot - to the more sensible. After all, sometimes it’s wise to persist with previously chosen resource allocations, especially if there are no viable reallocation opportunities or if switching costs are too high.
...
For the most part, however, the failure to pursue a more active allocation agenda is a result of organizational inertia that has multiple causes."

Trechos retirados de "How to put your money where your strategy is"