segunda-feira, março 02, 2015

Uma verdade poderosa

Uma realidade que deve merecer mais reflexão por parte das PME
"selling on price isn’t just a lousy strategy, it’s a dangerous one too!
...
if you attract a customer based on a lower-price, you will lose them when someone else comes along with an even lower price.
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“the low-price customer will quickly become the high-maintenance customer.”
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Challenge quickly becomes trying to keep the customer you gained based on a low-price." 

Trechos retirados de "The Customer You Attract with Low Price Will Be the Customer You Lose to Low Price"

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