"Strategy is the art of sacrifice"

"Professor Frances X. Frei has something to say about being bad at what you do.
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She thinks it is a good thing.
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In fact, she believes that if you want to be a successful business, you must strive to be really, really bad in ways that may surprise you.
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Her argument is both simple and profound and goes like this: Companies that make the mistake of trying to be good at too much end up being mediocre across the board. And in today’s environment, there is no way to succeed if you are a five on a scale of 10 overall.
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If you excel at one distinct and meaningful thing, you may have actually earned the right to be truly lousy at everything else.
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Implicitly, or explicitly, you have decided to make sure your company is different. But are you making the necessary trade-offs to become great?
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“The company without a strategy is willing to try anything.”
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This begs the question: Do the people around you have explicit permission to be bad—really, really bad—at anything?
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Strategy is the art of sacrifice."

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Trechos retirados de "How Being Really Bad Is Really Great For Business"