"The No. 1 problem facing accounting firmsThe No.1 problem facing accounting firms yesterday, today, and tomorrow is attitude. Too many accountants have inherited or adopted the wrong attitudes about a number of things:Esta é uma doença medonha e o aviso de Cottle é:
They act as if they need their clients more than their clients need them.
They feel like they don't deserve to make a lot of money.
They believe they have to justify everything they do. I call this "playing defense instead of offense."
They have the attitude that something has to come hard to be worth anything.
They think they have to work 60 or more hours a week during the busy season to be successful.
They feel there is something immoral about charging more than their standard chargeout rates."
"Here's the bad news—as long as you have those unrealistic attitudes, you will not be as financially successful as you deserve."Trechos retirados de "Three reasons accountants don?t earn enough"