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Para mim, valorizo especialmente este trecho:
"Eight years ago, a Chicago architect named Adam Reed Tucker, who had been building impressive Lego models of iconic buildings, reached out to Lego, suggesting that the company might be interested in making official kits similar to his homemade creations. "Doing anything that wasn’t for the target group, which was boys between, say, 5 and 11, used to be almost a complete no-go," says David Gram, Future Lab’s head of marketing and business development. But a free-thinking Norwegian Lego exec named Paal Smith-Meyer—Holm admiringly describes him as "a true rebel"—saw value in AFOLs (Adult Fans of Lego) and came up with a stealthy, shoestring plan to prove their worth to the company. It came in the form of a counteroffer—which would help usher in the current era of innovation at Lego.
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"We told him to do it," Gram says. "We provided him with the bricks and he sat in his kitchen in his two-bedroom flat, doing the first 200 boxes of the Sears Tower and the Hancock tower." In 2007, the homemade sets that would go on to become the wildly popular Lego Architecture line appeared in some local shops, and not only did they sell, they sold for way more money than a kids’ kit with the same number of pieces would have, because Lego could charge grown-up prices. "Seventy dollars instead of 30!" [Moi ici: E para quem conhece os números de Marn e Rosiello... percebe o impacte disto nos resultados] Gram adds. "That proved the case."
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