domingo, novembro 09, 2014

"Pricing is Contextual" (parte III)

Parte I e parte II.
.
Esta é a grande verdade!!!
"Both the seller and the buyer want to maximize value. That is the one area where our interests are completely aligned."
Mais algumas verdades:
"Prices are ultimately set by value, not by the competition or supply/demand, but by value.
Value is subjective. It is a feeling, not a number."
Esta é para escandalizar a Dona Estrela:
"Price the customer, not the service." 
Trechos retirados de "Value Is Subjective, Pricing Is Contextual"