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Esta é a grande verdade!!!
"Both the seller and the buyer want to maximize value. That is the one area where our interests are completely aligned."Mais algumas verdades:
"Prices are ultimately set by value, not by the competition or supply/demand, but by value.Esta é para escandalizar a Dona Estrela:
Value is subjective. It is a feeling, not a number."
"Price the customer, not the service."Trechos retirados de "Value Is Subjective, Pricing Is Contextual"
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