Pensar como um David

Um bom exemplo de como deve pensar um David:

"California career dairymen Noel and Rolland Rosa are differentiating their product by selling glass-bottled milk processed in their own plant in Tulare, and developing a wholesome, farm-to-table brand.
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Recognize what keeps the big boys out of your market. Can large milk processors simply add a glass bottling line to their massive plants and begin competing against the Rosa Brothers? Probably not. First, farm-to-table branding requires a close connection between farm and consumer, which a big milk producer would find hard to create.
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Understand where you shine.
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Instead, the brothers chose to emphasize their connections to the local community, showing up at ballgames, parks, and farmers’ markets with a truck full of ice cream samples."

Trechos retirados de "A Dairy Finds Its Niche Selling Milk the Old-Fashioned Way"