sexta-feira, novembro 07, 2014

"a good theory reveals compelling hypotheses"

"Well-crafted strategies are road maps to places that yield competitive advantage and generate value for the firm. But once you’ve arrived, they don’t take you anyplace else. That’s a problem for companies under continual pressure from investors to find new sources of competitive advantage.
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In science, a good theory reveals compelling hypotheses that subsequent experiments will validate. A good corporate theory similarly reveals likely hypotheses about how the firm can create most value."
Fico a pensar se o autor não está a confundir estratégia com táctica...

Trecho retirado de "Start with a Theory, Not a Strategy"

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