"Michael Horn, who founded Craft Coffee, isn't afraid to give credit to Starbucks. "They have a really great read on the market," he says, and when they start throwing around capital into changing the market, "that's a really great thing" for everyone. It proves there's demand for good coffee and "it's a clear recognition the market is changing," he adds.Vários exemplos de como os independentes continuam a crescer ao mesmo tempo que a Starbucks também cresce.
"Our play is definitely different [from Starbucks]--it's kind of like Pandora for coffee.""
Trecho retirado de "How Indie Coffee Brands Are Taking on Starbucks' Be-Everywhere Strategy"
ADENDA: Obrigado pela dica Paulo