Regras para ajudar a aumentar os lucros

Um conjunto de recomendações que estão bem sintonizadas com a mensagem deste blogue.
.
Por exemplo, e relacionado com este exemplo de hoje:

"3. Less is More – Limiting Distribution to Increase Profit.
Is more distribution automatically better? Not necessarily.
.
Uncontrolled distribution leads to all manner of head-ache and profit-bleeding, most often related to rogue discounters. Reseller A lowers pricing to compete with online discounter B, and the price cutting continues until neither is making sufficient profit on the product and both stop reordering from you (or selling/referring your product). This race to the bottom requires you to launch new products, as price erosion is almost always irreversible.
.
Avoid this scenario and consider partnering with one or two key distributors instead, using that exclusivity to negotiate better terms: less discounting, prepayment instead of net payment terms, preferred placement and marketing support, etc.
...
Remember that more customers isn’t the goal; more sustained profit is."

E recordando os frangos Purdue:

"4. Net-0 — Create Demand vs. Offering Terms:
.
This is related to Rule #3.
.
Focus on creating end-user demand so you can dictate terms."

Outro dos nossos temas preferidos, foco nos clientes-alvo:

"6. Niche is the New Big — The Lavish Dwarf Entertainment Rule
...
No one aspires to be the bland average, so don’t water down messaging to appeal to everyone–it will end up appealing to no one."

Outro tema recorrente por aqui:

"9. The Customer is Not Always Right — “Fire” High-Maintenance Customers.
Not all customers are created equal."

Trechos retirados de "The 11 Rules of Highly Profitable Companies"