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O segundo capítulo do relatório "The hero’s journey through the landscape of the future", intitula-se "Pressures on individuals".
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As medidas de curto prazo para aumentar a eficiência das empresas (ver parte III) levaram a:
"have eliminated many of the benefits of working for a large organization and undermined the financial and emotional security of many workers. ...Workers no longer have the historical safety nets they once did, such as life-long employment and pension plans....No one - not even top talent - is safe.Without the benefits of stability and security once associated with employment by a large, established company, many individuals will find themselves pursuing alternative career paths, not always by choice."No entanto, esta pressão sobre as empresas e os indivíduos, e "Eroding barriers: Lowered barriers to entry, commercialization, and learning" (terceiro capítulo) cria oportunidades novas.
"The somewhat surprising effect has been to tap into workers’ latent desire for autonomy. In the past, workers sacrificed autonomy for the security and compensation associated with working for a large enterprise.
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Many are driven by a desire for autonomy, flexibility, or alignment with personal values. Talented, high-performing workers are taking their increased negotiating power to pursue independent ventures or to work at companies where work is more tailored to individual priorities, values, and interests.
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In parallel, individuals are also beginning to move away from seeking status and meaning through consumption ... many are seeking status and meaning through the ability to create or participate.
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The good news is that the same technological and political forces causing increased pressures and challenging traditional structures and practices have also created the tools and opportunities for participation, commercialization, and learning.
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Times have changed. Today the barriers between the inventor and the market are diminishing, and individuals can own the full lifecycle of their products. Individuals are also finding that as barriers erode they have the ability to participate in numerous communities, unlimited by geography, where they can build knowledge, develop skills, and find collaborators.
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The means of production are becoming more accessible to individuals and smaller companies.
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Tools and physical infrastructure are becoming increasingly accessible. Liberalization in certain areas of public policy is reducing some of the regulatory barriers that have hindered the creation of new businesses.
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it is becoming easier for individuals to independently experiment with and prototype ideas, leading to breakthroughs in physical product design and even medicine. As technology continues to become better and cheaper, more individuals will be able to create small but sustainable economic entities. Even for technologies that have not become affordable, the emerging “sharing economy” is helping to make them accessible.
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The confluence of cheap and accessible technology, shareable tools and infrastructure, and supportive public policy has made it more attractive for individuals to leave large organizations and create their own fragmented businesses.
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With the path to market entry more accessible, technology has again been instrumental to lowering barriers to commercialization, largely through online platforms that connect individuals and organizations to the resources they seek."
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Continua.
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