Acerca de Mongo e os makers

Um excelente artigo, "A movement in the making", bem sintonizado com o que se escreve há anos e anos, neste blogue, sobre Mongo:

"The scales haven’t tipped yet. While alternatives exist to almost any mass-produced item, most US consumers haven’t yet explored the full range of possibilities. However, it is only a matter of time before large firms begin to feel the impact of this changing landscape.
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the impact of the maker movement will eventually permeate society, shifting identity and meaning from consumption to creation and blurring the boundaries between consumers and creators. These makers are the consumers of the future and likely the future of consuming.
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This future calls for companies to imagine ways to serve as a platform to connect far-flung consumers with the products they desire. [Moi ici: Conseguem encaixar nestas tendências a recente decisão da P&G? Parece claramente uma resposta a isto antes que seja tarde demais] It means designing new products and services with the help of the people who will ultimately benefit from them.
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the increasing number of niche providers that are competing with large companies for share of wallet. Now that building new products and reaching new customers is easier than ever, competition can and will come from everywhere, not just your biggest competitors.
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The sellers of these unique products are building not just on new production and distribution platforms but also riding the trend of consumers demanding more customized products and services.
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The scales haven’t tipped yet. While alternatives exist to almost any mass-produced item, most US consumers haven’t yet explored the full range of possibilities. However, it is only a matter of time before large firms begin to feel the impact as multitudes of niche products collectively take market share away from generic incumbent products. Ignoring niche products won’t reverse the trend."