quinta-feira, abril 24, 2014

Steve Blank acerca do eficientismo

"You’re witnessing creative destruction and disruptive innovation at work. It's the paradox of progress in a capitalist economy.
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the world you lead will be much different from the one your professors knew or your predecessors managed.
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ndustries that we all grew up with, industries that enjoyed decades of market dominance--like newspapers, bookstores, video rentals, personal computers--are being swept away.
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where established companies might see risks or threats, startups see opportunity.
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Yet in the face of all this change, traditional firms continue to embrace a management ethos that values efficiency over innovation. [Moi ici: Este é um dos meus temas de eleição, dizer mal do eficientismo] Companies horde cash and squeeze the most revenue and margin from the money they use. Instead of measuring success in dollars of profit, firms focus on measuring capital efficiency.
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Cheered on by finance professors, Wall Street analysts, investors and hedge funds, companies have learned how to make metrics like Internal Rate of Return look great by
1. outsourcing everything,
2. getting assets off their balance sheet, and
3. only investing in things that pay off fast.
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As Harvard professor Clayton Christensen noted, these efficiency metrics provided wise guidance for times when capital was scarce and raising money was hard. But they have also stacked the deck against investment in long-term innovation.
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In fact, I predict that over the next few decades, we will see two classes of public companies. The first will be commodity businesses that are valued for their ability to execute their current business model. Their lifetime as a market leader will be measured in years. The second class will be firms with a demonstrated ability to continually innovate and reinvent their business models. The companies that can show "startup-like" growth rates of 50 percent plus per year will get stratospheric market valuations.
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Think about this.  When it comes to innovation, public companies have two strikes against them.  First the markets favor capital efficiency over R&D.  And secondly, their sole purpose is to focus resources on the execution of their business model. [Moi ici: De um lado uma multidão de Davids, do outro alguns poucos Golias]
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As a consequence, companies are optimized for execution over innovation. And to keep executing large organizations hire employees with a range of skills and competencies. To manage these employees companies create metrics to control, measure and reward execution.
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These Key Performance Indicators and processes are what make a company efficient, but they are also the root cause of its inability to be agile and innovative. Every time another execution process is added, corporate innovation dies a little more.

Trecho retirado de "Steve Blank on the Next 50 Years of Business Innovation"

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