"porque há-de continuar a existir "produção em massa"?"

O que pensar disto?

"On Wednesday, General Electric announced the launch of FirstBuild, a "microfactory" and open community for students, engineers, and innovators on the University of Louisville campus in Louisville, Kentucky. The company wants to create a new business model for the manufacturing industry by harnessing open innovation, the maker movement, and community involvement to build a revolutionary new wave of smart appliances.
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The company already has microfactories in Chandler, Arizona, Knoxville, Tennessee, Las Vegas, and Germany, and plans to open 100 microfactories around the world in the next 10 years.
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FirstBuild is meant to be a community of engineers, designers, hardware hackers, and anyone who is passionate about innovation in the appliance space.
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"It's about producing small batches of products and getting them into consumers' hands very fast," Tepper said. "We'll have rapid iterations on those products, by working with consumers, community engineers, and designers. Once we work on the project for a while, we can start mass producing."

Sem tirar nem pôr, a materialização do modelo de Mongo que desenvolvemos neste blogue há anos, os tais centros de produção artesanal local que permitem o diálogo entre fazedores e utilizadores.
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O último sublinhado, está a uma cor diferente porque ilustra uma outra vertente de reflexão, Mongo não é só o triunfo da "inovação aberta", havendo este contacto directo entre utilizadores e produtores, havendo o triunfo das tribos, porque há-de continuar a existir "produção em massa"?

"GE launches 'microfactory' to co-create the future of manufacturing"