"Yet business ‘leaders’ continue to pursue low-price strategies.
.
Why?
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Behaviors that fly in the face of evidence to the contrary beg the questions:
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Are they simply not paying attention to what’s going on in the business world?
Are they so lost in the microcosm of their industry that they can’t see what’s working for others?
Is their intellectual arrogance so great that they won’t consider alternatives?
Is their fear so great that they’re hobbled by it?
Do they perceive it to be easier to compete on price than to find new, exciting ways to serve their customers?
Do they view others’ success as something unavailable to them?"
Trecho retirado "A Tale of Two Pricing Strategies"
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