Apostas

Eu gosto disto:

"When it comes to cell phone networks, bigger is better. But that doesn’t hold true for every company. Sometimes size creates more problems than it solves.
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It takes vision to announce a big, bold growth objective like VW’s, [Moi ici: A VW lançou há alguns anos o desafio de passar as vendas de algumas centenas de milhar de veículos vendidos por ano, para a meta de 1 milhão em 2018. No ano passado as vendas baixaram 7% estando nos 400 mil veículos vendidos] and the company deserves credit for setting its sights high. But stretching for a goal that’s too ambitious often leads managers to lose focus, as my own firm’s research on corporate growth has shown. By contrast, a company that maintains a razor-sharp focus on its core customers can continue to go to market with conviction, generating growth of a different kind—in customer satisfaction and consumer preference. That leads to ever-healthier margins that enable the company to maintain and even enhance its product and service quality.
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Ferrari is a recent case in point. The company just posted its second consecutive record sales year. Both revenue and profit are up since Ferrari decided actually to reduce the number of vehicles it produces. Ferrari sold fewer than 7,000 cars in 2013, a move designed to maintain and enhance the brand’s lofty aura."

Gosto de apostas que passam por aumentar o preço médio unitário, em detrimento de apostas que passam por aumentar a quantidade produzida. Recordar "Sobre a paranóia da eficiência e do eficientismo"
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Qual a aposta mais adequada a um mundo que além de estar a convergir para o Estranhistão, tem as questões ambientais e demográficas que tem?
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Trecho retirado de "Is Your Company a Volkswagen or a Ferrari?"