Abraçar o futuro em vez de perder tempo a defender o passado

Sabem o que penso dos eucaliptos.
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Em Abril de 2010, neste postal, "Há marca e gente de carne e osso ou só funcionários?", elogiei um gestor da Portucel que em vez de se refugiar na defesa do passado, (como os loucos gestores da US Postal Service), abraçava as oportunidades ainda por descobrir que o futuro traria.
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Ontem, descobri este artigo "Shutterfly, Moo, Minted and Amazon give unexpected boost to U.S. paper industry" e pensei logo em Steve Jobs:

"He just smiled and said, “I am going to wait for the next big thing.”"

Sublinhei:

"But as business moved online, company President Thomas D. O'Connor Jr. was left to rescue the firm his grandfather founded 83 years ago in a former Civil War-era ax-handle factory.
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Mohawk, the town's largest private employer, was fast losing revenues as companies cut back on paper for brochures, reports and marketing materials. Operations at its 350,000 square-foot mill shrank from seven days a week to five to four. "For the first time in hundreds of years," Mr. O'Connor said, "paper had to justify itself."
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Then, in 2004, Mr. O'Connor made an extraordinary bet, given the digital revolution that appeared ready to crumple Mohawk and every paper firm like it: His company borrowed millions to expand into the fine stationery business.
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The investment is now paying off as Americans renew their relationship with paper—consuming less of the cheap stuff for reading news, bill-paying and record-keeping and, in Mohawk's case, buying more expensive stock for personalized holiday cards, announcements and photo books from online juggernauts such as Shutterfly Inc.
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[Moi ici: Outro exemplo] International Paper, the world's largest producer, is among the companies profiting from new digital habits. It bought several makers of corrugated cardboard boxes, which now fill with goods shipped by online retailers like Amazon.
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"We've been able to increase margins and profitability," said John V. Faraci, International Paper's chairman and chief executive, by relying less on the shrinking copy-machine paper business as it stakes out more lucrative territory.
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The company last month announced a nearly $70 million investment to double the size of an Ohio plant making food-industry paper products like the coffee cups used at Starbucks.
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Mohawk, for one, is taking advantage of paper's transformation from commodity to keepsake, supplying high-quality paper in a market "where paper really matters to people," said one company official—and where the margins are as high as 40%."