segunda-feira, dezembro 16, 2013

independentes e Mongo

E voltamos ao problema da artesã, dos pianos e dos cinemas.
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O que aconteceu às livrarias?
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Por que é que as pessoas iam ás livrarias?
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Para comprar livros!
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O que é que aconteceu a essas pessoas?
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Passaram a comprar online ou nas grandes cadeias.
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Qual a reacção mais comum dos livreiros tornados obsoletos?
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Uma é "Livreiros independentes avançam com providência cautelar contra FNAC e Bertrand", outra é o tradicional choradinho por apoios, subsídios e programas financiados para financiar a "ligação à máquina".
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A reacção tão francesa portuguesa é esta "Vive la Bookstore!"
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O que acontece em Mongo, no Estranhistão? A paixão, a concentração, têm o seu lugar, "Independent bookstores turn a new page on brick-and-mortar retailing":
"Independent bookstores are not dead. In fact, in some of the country’s most urbane and educated communities, they are making a comeback.
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a new category of hybrid reader (the latest mystery, digital; the latest John Irving, print) and savvy retailers such as the Englands, positioning their stores squarely in the buy-local movement and as a respite from screens.
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The American Booksellers Association, which represents independent bookstores, says its membership — it hit a low of 1,600 in 2008 — has grown 6.4 percent in 2013, to 2,022. Sales were up 8 percent in 2012, and those gains have held this year.
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The indie resurgence became publishing’s central narrative this year.
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Twenty-five years ago, independents were supposed to vanish when Waldenbooks showed up in malls. They were supposed to vanish when Borders and Barnes & Noble came along with endless selection and comfy chairs. They were supposed to vanish when Costco started selling the latest Doris Kearns Goodwin . They were supposed to vanish when Amazon perfected low prices and fast shipments — not just for books but even for rowboats, meaning nobody would ever have to leave the house again to shop."
O serviço prestado por estas livrarias independentes já não é o tradicional:
"“This isn’t just a bookstore. It’s more than that.”"
Que outros serviços uma livraria independente pode oferecer?

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