terça-feira, agosto 20, 2013

E o que faz a sua empresa?

Esta introdução:
"The story of Blackberry underlines a new truth about the competitive landscape we live in: success or failure isn't a function of a good product or service, or a well-run, cost effective company with a sound capital structure. It also requires an effective strategy to manage your ecosystem.
.
This was Blackberry's failure. The company had become complacent about its remarkably loyal customers and didn't recognize the threat posed by rival ecosystems."
E mais à frente este pormenor:
"We find that firms that succeed are those that proactively manage the structure of their sectors and keep a set of suppliers working for them in hierarchical, closed supplier networks.
...
The solution is not to be vertically integrated but, rather, to control by managing differentiability — i.e., being the actor along the value chain who guarantees the product quality and shapes the experience — as well as manage the replaceability of other actors along the value chain."
E recordo logo o uso neste blogue dos marcadores "ecossistema", "cadeia da procura" e "circuito da procura", ou do termo "ecossistema da procura" (aqui também)... e na abordagem de considerar os mercados como configurações:
"We suggest that a way for market actors to deal with the subjectivity of markets is to conceptualize them as configurations, a construct similar to “business ecosystems”."
 E de escrever o guião do mercado:
"markets are socially constructed, subjective realities that can be altered by different actors in the market.
...
This paper builds on the foundational propositions of the S-D logic and takes as its starting point the following assumptions: (1) markets consist of networks of market actors, (2) markets are social constructions co-created by market actors, and (3) markets are resource integrators aiming at the co-creation of value."
O que é que a sua empresa faz para alterar em seu benefício a configuração do mercado em que actua?

Trechos retirados de "Blackberry Forgot to Manage the Ecosystem"

1 comentário:

CCz disse...

Há bocado, a preparar uns acetatos para uma acção de formação para Setembro, dei de caras com esta citação de Hermann Simon:
“Não aceitar definições de mercado como um dado adquirido mas considerar a definição do mercado como parte da estratégia. Focar e concentrar. Evitar distracções.”
Retirada de Manage for Profit not for Market Share