"When a company is large and successful, its size can be its worst enemy, especially when it is so dominant that it lacks serious competition. A company culture that drove success in the early days can become overly codified, rigid, and ritualistic. Over time, bold new moves become much more risky; new business models may compete with existing businesses and cannibalize their sales. Even when it’s obvious that change will someday be necessary, it’s not hard to find excuses to put it off just a little bit longer. Slowly, great companies can lose touch with reality."Quando o mundo muda... quanto tempo se perde a enganarmos-nos a nós próprios à espera que o momento negativo que se vive passe depressa para que voltem os "bons velhos tempos".
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Trecho retirado do capítulo 5 "How companies lose touch" de "The connected company" de Dave Gray.
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