Reflexões acerca da estratégia num mundo em vertigem de rapidez

"Why is strategy so much important?
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Rita McGrath: Strategy is fundamentally about making choices.  Choices, of course, about what to do but equally importantly about what not to do.  I think of strategy as a central, integrated concept of how we’re going to achieve our objectives.  In a business sense, it’s what customers we seek to serve, what we’re going to do for them that is better than other options they have, and how we differentiate our offerings.
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How the world is more complex than it used to be? And why?
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Rita McGrath: As I say in the article, it’s because things are more connected and interdependent than they have historically been.  That means that you can have interactions that are unpredictable, so that you can’t predict the outcome by knowing the initial conditions.  The net and advanced communications technologies have made many more connections than used to be possible.
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Why do you think entrepreneurial mindset can help us to succeed in unpredictable world?
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Rita McGrath: Because in a world of temporary advantage, you need to innovate to create a pipeline of new advantages even as old ones fades away.  That requires thinking like an entrepreneur at all times.
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What should be the strategy of startup companies those who are getting all giant companies like Google, Apple, Facebook and Amazon as competitors?
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Rita McGrath: Find a customer niche that really wants what only you can provide and service them with well designed offerings that create a complete experience.
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Why so many good companies fail at growth?
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Rita McGrath: Because they are trapped in old ways of thinking.  Many try to exploit old businesses, even though that isn’t where their future lies."

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