Alinhamento na cadeia de fornecimento

Este foi um dos temas com que terminei o último módulo de uma acção de formação que estou a dar sobre a construção de um balanced scorecard: a coerência das cadeias de valor, a coerência das cadeias de fornecimento.
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Um tema que comecei por tratar aqui por causa dos trabalhos de Veronica Martinez.
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Em "Designing The Right Supply Chain" vejo o tema abordado novamente:

"when a company is strategically coherent, its supply chain can be a linchpin of superior performance.
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Every successful company should have an operational design and management style tailored to its own purpose and strategy.
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For each of the puretone archetypes, a different mix of supply chain characteristics is required. Thus, in designing your supply chain, it’s helpful to know which puretones represent significant elements of your company’s way to play.
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Companies don’t have to excel at everything; they can determine the kind of organization they want to be and then develop a supply chain agenda that matches this aspiration.
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Alignment between your strategy and your supply chain has one final benefit. Because each form of leverage is associated with different metrics, it gives you an effective way to measure the ongoing health of your supply chain. Keeping track of the right metrics is crucial, helping to differentiate you from competitors on a daily basis. As an enterprise with an eye on its value proposition, you can reap substantial rewards from having this sort of very capable supply chain."

E a sua cadeia de valor, está alinhada com a sua proposta de valor?
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E a sua cadeia de valor, está desenhada para suportar a sua empresa a distinguir-se?