Venda online - alguns dados

Ainda a propósito de "Qual deve ser o papel de uma associação patronal?" uns factos interessantes sobre o avanço da realidade da venda online:
"Dragging Fashion Wholesalers Into the Digital Age"

"Last year U.S. shoppers spent $141 billion on clothing in brick-and-mortar stores and more than $17 billion online, according to market research firm NPD Group." (Moi ici: Estamos a falar de cerca de 11%, mais de um décimo do comércio já está online... agora pensem nos indicadores tradicionais, seguidos ao longo de décadas e que transmitem um sinal de queda, quando afinal o consumo até existe, está é a passar para outros canais)

E relacionado com o outro postal de hoje "Atento às peças novas para um puzzle em constante evolução":

"The traditional way of doing business via trade shows and showrooms isn’t going away soon
...
JOOR’s founder, Mona Bijoor, a 35-year-old former buyer for Chanel, Elie Tahari, and Cynthia Rowley, acknowledges her business is “not a replacement channel but a complementary channel.” A buyer may interact with a designer on her site and then visit their trade show booth or showroom, or vice versa, and that translates into an online order, she explains. And remote retailers who lack travel budgets and use it can find new brands." (Moi ici. E o papel de uma associação patronal não deve passar por estudar e divulgar estas experiências?) 

Ainda sobre o tema do comércio online este capítulo cheio de números sobre o tema, em especial o papel das compras online no B2B "Online vs. Offline Competition" de Than Lieber e Chad Syverson.

"Looking again at 2008, e-commerce accounted for 39 percent of sales in manufacturing and 21 percent in wholesale trade, but only 3.6 percent in retail and 2.1 percent in services. If we make a simple but broadly accurate classification of deeming manufacturing and wholesale sales as business-to-business (B2B), and retail and services as business-to-consumer (B2C), online sales are considerably more salient in relative terms in B2B sales than in B2C markets. Because total B2B and B2C sales (thus classified) are roughly equal in size, the vast majority of online sales, 92 percent, are B2B related.
That said, B2C e-commerce is growing faster: it rose by 174 percent in nominal terms between 2002 and 2008, compared to the 118 percent growth seen in B2B sectors."

O ponto "3. How Is the Online Channel Different from the Offline Channel?" sistematiza as diferenças:

• "3.1. Asymmetric Information
• 3.2. Delay between Purchase and Consumption
• 3.3. Reduced Consumer Search Costs
• 3.4. Lower Distribution Costs
• 3.5. The Geography of Markets
• 3.6. Tax Treatment"

Ver também as tabelas 1 e 4.

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