"Custom Nation" e Mongo

"As we, get deeper into the 2010s, the most successful companies in every industry in the United States - from food to fashion - are ditching mass production in favor of customization. This shift is so enormous and all-encompassing that it ultimately promises to define the coming decades as powerfully as the Industrial Revolution defined the 19th and 20th centuries. It is 2012, and we are at the beginning of the 21st century's Custom Revolution.
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America is becoming a nation of customizers. And the one new rule for successful businesses across the country is simple: Customize for your clients. ... Customization is completely changing the way we do business,
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In the 20th century, conventional wisdom was that customization was a bad business model for anything, except a small niche seller because it was expensive and slow. But that was so last century. Today, forget everything you thought you knew about customizing.
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Companies with completely custom business models are popping up everywhere and breaking \that used to be thought of as a glass ceiling for customizers: the billion-dollar mark.
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For would-be entrepreneurs, the custom business model is the new gold rush.
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"Customization isn't just a trend," I said. "It's the new way Americans are going to do business. It's the new mass production. By the year 2040, everything we consume - food, clothing, cars, advertisements, trips abroad - will be customized to meet our exact desires. Everything. I'm willing to put money on it." 

Esta "Custom Nation" não é mais do que uma designação alternativa para o que apelido aqui de Mongo.
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TRechos retirados do 1º capítulo de "Custom Nation: Why Customization Is the Future of Business and How to Profit From" de Anthony Flynn e Emily Flynn Vencat.