quinta-feira, dezembro 20, 2012

Acerca da estratégia - parte III

"Strategy works because people want to align their decisions with others when uncertainty is large.
An uninformed strategy promotes an internal alignment at the cost of a considerable loss of external alignment

Without any strategy, the organization does relatively well on external alignment, but no better than random on internal alignment. With the optimal strategy bet, things switch to the other extreme: the organization does well on internal alignment, but no better than random or external alignment.

Uncertainty drives the need for strategy: (Moi ici: E o que é que tem crescido os últimos tempos?) absent uncertainty, everyone knows the optimal decisions so that there seems to be no role for strategy.

Uncertainty makes it hard to choose the right decision, but because uncertainty makes it hard to anticipate others and thus to align with their actions.

Uncertainty makes strategy valuable, but only when combined with a high level of interaction, which shows that the relevant effect of initial/public uncertainty is not to make it hard to find the correct decision but to make it hard to predict what others will do and thus to coordinate with them

The role of strategy is then to create common knowledge of the optimal action, which then becomes a focal point for more responsive coordination.

Strategy can help to create change by creating common knowledge of an alternative optimum."
Trechos retirados de "A Theory of Explicitly Formulated Strategy" de Eric Van den Steen.

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