segunda-feira, novembro 19, 2012

Se serve para os americanos...

Se serve para os americanos, também serve para nós portugueses.
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A que taxas tem crescido e continua a crescer o comércio online?
"Fortunately, as more and more customers are choosing to shop online, there is a compelling opportunity to bypass the expenses of brick-and-mortar stores, retail markups and inefficient shipping practices. It simply doesn’t make sense to keep stores open and shelves stocked in suburban malls across the country while consumers are increasingly choosing to shop online. By selling more clothing online, companies can gain major savings on the distribution end, liberating them to invest in quality manufacturing in the U.S., and this is just where the advantages begin.
Consider this: when companies manufacture overseas, they are forced to make large-scale purchasing decisions with long lead times, often more than a year in advance. By the time the inventory arrives at a warehouse in the U.S., it’s too late to make changes to align with trends or fix design flaws. As a result, brands are often driven to invest the bare minimum in their garments, in order to offset potential losses on these long-term inventory bets. On the other hand, local manufacturers are able to be far more nimble, operating on much shorter lead times, making smaller inventory orders, closely monitoring production quality, and making changes before a full order is completed in order to minimize waste."
Trecho retirado de "Why The Shirt On Your Back Is A Prime Target For Innovation"

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