sexta-feira, agosto 24, 2012

Mass ennui is defeated by focused passion every time

Para os que só acreditam, ou só conhecem a competição pelo volume, pela massa, pela quantidade, pelo preço mais baixo, nunca esquecer, Seth Godin é um bom ponto de partida para passar a ver o mundo de uma forma diferente... e mais optimista:
"The easiest way to become #1 is to redefine your focus and the way you serve your customers sufficiently that you redefine the market. Harley Davidson isn't #1 in the market for motorcycles, but they are certainly #1 in the market for the kind of motorcycle that they sell. The other bikes may have two wheels, but they're for different customers with different needs.
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Mass ennui is defeated by focused passion every time."
Trecho retirado de "#1 in a small market..."

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