Duas lições para as PMEs

Uma história com duas lições a reter em "The Commodity-Pricing Trap":

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"When you're starting a business, it's easy to fall into the trap of trying to compete against larger companies on price. ... When you build a business around having the lowest price, you soon find that there's always someone else around who can offer an even lower one. As a result, you are under constant pressure to keep reducing yours. At best, you end up with an unsustainable commodity business that's no fun to run and an obstacle to achieving the goal of becoming economically self-sufficient."

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Recordar os postais "Como uma startup" dedicados às PMEs que decidem exportar para novos mercados e ao paralelismo com uma startup...

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"a niche lasts only until competitors catch on and start copying you. That's what Jolina's rivals will do if they discover she's siphoning off sales. Yes, she could try to obtain a patent on the software, but the process is lengthy and costly, and there's no guarantee she'd get one.
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So, instead, I urged Jolina to start looking immediately for other ways to differentiate her service"
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Duas lições recorrentes neste blogue:

• fugir da guerra do preço;
• trabalhar sempre, sempre, na diferenciação. Nunca descansar à sombra da bananeira, nunca acreditar em queijos garantidos para sempre.