Em paralelo, todos os anos, quantos livros de gestão são publicados promovendo o preço/custo como a receita? Poucos, muito poucos.
A grande maioria promove outra receita, a diferenciação:
"Really successful companies build their strategies on a few vivid and hardy forms of differentiation that act as a system and reinforce one another....
They grow in ways that exploit their core differentiators by replicating them in new contexts. And they turn the sources of their differentiation into routines, behaviors, and activity systems that everyone in the organization can understand and follow."
"Differentiation is the essence of strategy, the prime source of competitive advantage. You earn money not just by performing a valuable task but by being different from your competitors in a manner that lets you serve your core customers better and more profitably.Trechos retirados de "The Great Repeatable Business Model"
The sharper your differentiation, the greater your advantage."