quarta-feira, novembro 09, 2011
Um campeonato completamente diferente que não cabe na mente da tríade
A propósito deste artigo "How Germany Became the China of Europe" (Moi ici: Comparar a Alemanha à China ... mostra logo a ignorância de quem escreve) publicado na revista TIME no início do ano, gostava de fazer algum paralelismo com o sector do calçado em Portugal.
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"There is no particularly special technology needed to make a chainsaw. It's really just plastic and metal parts screwed together with old-fashioned nuts and bolts. (Moi ici: Conversa típica de elemento da tríade, incapaz de perceber o que são relações amorosas, paixão...) The Chinese already make chainsaws. But that hasn't stopped German power-tool manufacturer Stihl from selling its made-in-Germany chainsaws around the world, even though its top-end models are among the priciest on the market. In fact, 86% of the products Stihl makes in its high-cost German factories are exported. How Stihl manages that says a lot about the impact a revived German economy is having on Europe and the world — both good and bad.
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And instead of laying off staff during the Great Recession, as so many U.S. firms did, Stihl locked in highly trained talent by offering full-time workers an employment guarantee until 2015. Stihl even added specialists to its product-development team during the downturn. The result is high-quality products that command price tags big enough — professional Stihl chainsaws cost as much as $2,300 in Germany — to make manufacturing profitable even with the nation's high wages. (Moi ici: Recordar a diferença, o preço médio do calçado exportado por Portugal é cerca de 8 vezes superior ao preço do calçado chinês que entra na Europa. Enquanto que os elementos da tríade só sabem ver custos, só sabem falar em competir pelos custos... pobre COTEC Portugal há quem aposte na co-criação de valor, um campeonato completamente diferente.)
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BTW, ainda esta semana estive numa empresa de calçado, que não está no ramo da moda, e que já está a dar prazos de entrega para Fevereiro dado o sucesso que tem.
.
"There is no particularly special technology needed to make a chainsaw. It's really just plastic and metal parts screwed together with old-fashioned nuts and bolts. (Moi ici: Conversa típica de elemento da tríade, incapaz de perceber o que são relações amorosas, paixão...) The Chinese already make chainsaws. But that hasn't stopped German power-tool manufacturer Stihl from selling its made-in-Germany chainsaws around the world, even though its top-end models are among the priciest on the market. In fact, 86% of the products Stihl makes in its high-cost German factories are exported. How Stihl manages that says a lot about the impact a revived German economy is having on Europe and the world — both good and bad.
...
And instead of laying off staff during the Great Recession, as so many U.S. firms did, Stihl locked in highly trained talent by offering full-time workers an employment guarantee until 2015. Stihl even added specialists to its product-development team during the downturn. The result is high-quality products that command price tags big enough — professional Stihl chainsaws cost as much as $2,300 in Germany — to make manufacturing profitable even with the nation's high wages. (Moi ici: Recordar a diferença, o preço médio do calçado exportado por Portugal é cerca de 8 vezes superior ao preço do calçado chinês que entra na Europa. Enquanto que os elementos da tríade só sabem ver custos, só sabem falar em competir pelos custos... pobre COTEC Portugal há quem aposte na co-criação de valor, um campeonato completamente diferente.)
.
.
.
BTW, ainda esta semana estive numa empresa de calçado, que não está no ramo da moda, e que já está a dar prazos de entrega para Fevereiro dado o sucesso que tem.
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