terça-feira, novembro 15, 2011

Impressoras 3D, a 3ª Vaga e Mongo

"Disruptions: The 3-D Printing Free-for-All"
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A leitura deste artigo deixou-me a pensar seriamente na revolução que aí vem...
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As impressoras 3-D fazem-me acreditar que Mongo vai ser ainda mais diverso, com mais variedade do que eu pensava... com as impressoras 3-D a fábrica pode ser numa casa, num apartamento, numa vivenda.
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Este pensamento andou na minha cabeça a tarde toda de ontem. À noite, de "vivenda" a minha mente lembrou-se de "cottage" e, num ápice, recuei a, talvez, 1981... julgo que foi nesse ano que entrou em minha casa um livro em inglês que gostei de ler e que fez parte do espólio que trouxe comigo quando saí do ninho: "The Third Wave" de Heidi e Alvin Toffler.
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Fui para a cama com o calhamaço debaixo do braço e voltei a folheá-lo... com admiração-
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Do capítulo "The Electronic Cottage":
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"Hidden inside our advance to a new production system is a potential for social change so breathtaking in scope that few among us have been willing to face its meaning. For we are about to revolutionize our
homes as well. Apart from encouraging smaller work units, apart from permitting a decentralization and de-urbanization of production, apart from altering the actual character of work, the new production system could shift literally millions of jobs out of the factories and offices into which the Second Wave swept them and right back where they came from originally: the home. If this were to happen, every institution we know, from the family to the school and the corporation, would be transformed.
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Today it takes an act of courage to suggest that our biggest factories and office towers may, within our lifetimes, stand half empty, reduced to use as ghostly warehouses or converted into living space. Yet this is precisely what the new mode of production makes possible: a return to cottage industry on a new, higher, electronic basis, and with it a new emphasis on the home as the center of society."
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A impressão 3-D vai revolucionar isto tudo em que vivemos...
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Do capítulo "Beyond Mass Production":
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"The essence of Second Wave manufacture was the long "run" of millions of identical, standardized products. By contrast, the essence of Third Wave manufacture is the short run of partially or completely customized products. (Moi ici: This is Mongo)
The public still tends to think of manufacture in terms of long runs, and we do of course continue to turn out cigarettes by the billion, textiles by the millions of yards, light bulbs, matches, bricks, or spark plugs in astronomical quantities. No doubt we will continue to do so for some time. Yet these are precisely the products of the more backward industries rather than the most advanced, and today they account for only about 5 percent of all our manufactured goods."
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E recordar que já falava da internet sem a mencionar (telecomunicações) 
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Do capítulo "De-Massifying the Media":
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"Throughout the Second Wave era the mass media grew more and more powerful. Today a startling change is taking place. As the Third Wave thunders in, the mass media, far from expanding their influence, are suddenly being forced to share it. They are being beaten back on many fronts at once by what I call the "de-massified media.
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Mass magazines offer a second example. From the mid-1950's on, hardly a year has passed without the death in the United States of a major magazine. Life, Look, the Saturday Evening Post—each went to its grave, later to undergo resurrection as a small-circulation ghost of its former self.
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Between 1970 and 1977, despite a 14 million rise in U.S. population, the combined aggregate circulation of the remaining top twenty-five magazines dropped by 4 million.
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Simultaneously, the United States experienced a population explosion of mini-magazines—thousands of brand new magazines aimed at small, special-interest, regional, or even local markets. Pilots and aviation buffs today can choose among literally scores of periodicals edited just for them. Teen-agers, scuba divers, retired people, women athletes, collectors of antique cameras, tennis nuts, skiers, and skateboarders each have their own press. Regional magazines like New York, New West, D in Dallas, or Pittsburgher, are all multiplying. Some slice the market up even more finely by both region and special interest—the Kentucky Business Ledger, for example, or Western Farmer.
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With new, fast, cheap short-run printing presses, every organization, community group," political or religious cult and cultiet today can afford to print its own publication. Even smaller groups churn our periodicals on the copying machines that have become ubiquitous in American offices. The mass magazine has lost its once powerful influence in national life. The de-massified magazine-—the minimagazine— is rapidly taking its plage."

A tentação é enorme para deixar o livro na mesinha de cabeceira e voltar a lê-lo novamente, depois destes anos todos... é sobre Mongo. Os Toffler não podiam saber como se materializariam as coisas, mas identificaram o fluxo...

1 comentário:

CCz disse...

http://retailprophet.com/blog/?p=1539