Que estratégia quando?

Um artigo interessante, interessante sobretudo por reforçar a ideia, que muitos desconhecem, de que as estratégias, qualquer estratégia, é sempre transiente.
.
Aquilo que andamos a fazer na nossa indústria no final da década de 90 do século passado não estava mal, era, muitas vezes, o mais adequado para a altura e para as circunstâncias do momento.
.
Porém, quando a China aderiu à OMC, quando entramos no "pelotão da frente" do euro e com a abertura da UE à Europa de Leste, a paisagem competitiva mudou de tal forma que as estratégias em vigor deixaram de resultar.
.
O artigo "Which Strategy When?" de Christopher B. Bingham, Kathleen M. Eisenhardt e Nathan R. Furr dá uma contribuição para uma perspectiva, para uma panorâmica sobre a temática da estratégia:
.
"Most managers recognize that not all strategies work equally well in every setting. So to understand how to choose the right strategy at the right time, we analyzed the logic of the leading strategic frameworks used in business and engineering schools around the world. Then we matched those frameworks with the key strategic choices faced by dozens of industry leaders at different times, during periods of stability as well as change."
...
"SO WHICH STRATEGY SHOULD YOU USE? The reality is that no single strategy works in every industry always. Although the essence of strategy is being different, establishing that “difference” — whether it’s through different positions, different resources or different rules — depends on the circumstances. Each approach works best in particular settings and has its own implications for strategic actions, pitfalls, competitive advantage and performance. And just when you think you have it right, you may well need to change again."