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Certainly, if there are peculiarities, there are also many factors that can be regarded as common to other sectors, such as:
- new differentiation possibilities
- value competition instead of price
- reduced planning risk, increased flexibility
- new cost structures
- reduction of inventory, fashion risk
- new dimensions of shopping experience
- customer knowledge
- lead user information
- access to ”sticky information”
- higher market research efficiency.
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Trecho retirado de "Mass Customization and Footwear: Myth, Salvation or Reality? - A Comprehensive Analysis of the Adoption of the Mass Customization Paradigm in Footwear, from the Perspective of the EUROShoE (Extended User Oriented Shoe Enterprise) Research Project" de Claudio R. Boër e Sergio Dulio.
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Mass customization = Mongo
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Estão a ver o que Mongo nos vai trazer?
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